VitaUrth

Brand Identity/Marketing Positioning & Messaging

Industry: Health & Wellness / Consumer Packaged Goods

VitaUrth is a plant-based supplement brand entering a highly saturated wellness market dominated by commoditized products and undifferentiated health claims.

The objective was not just to build a brand, but to establish clear product positioning, define the ideal customer, and create a messaging system that could drive conversion across the customer journey.