Breakside Brewery

Brand Strategy/Social Media Positioning and Marketing/Packaging Design/Illustration:

Breakside Brewery is an award-winning craft brewery with a strong, art-driven brand identity and deep roots in the Portland community.

During the pandemic, the business faced a critical shift:

• Taproom-driven revenue declined significantly

• Growth depended on scaling retail distribution through canned products

The opportunity was to reposition the brand and product experience for a retail-first environment, where packaging, messaging, and shelf presence directly influence purchase decisions.