Strategy meets Artistry
Services
Creating brand visual identities and strategy to help your business find its voice, reach your audience, and grow.
❋ BRAND IDENTITYThe Strategic System
I build comprehensive visual ecosystems designed to command attention and scale with your business. This goes beyond a logo; it’s a cohesive language of typography, color theory, and modular components that ensures your brand remains consistent, recognizable, and premium across every platform.
❋ Ecosystem & Scalable Design SystemsThinking Beyond the Logo
I don’t just design a brand; I build a scalable ecosystem. I create robust design systems—centralized "sources of truth" with modular components and interface architecture—that allow your brand to grow seamlessly across web, mobile, and print without losing its soul.
❋ Art Direction & Creative MentorshipThe Collaborative Edge
On larger projects, I act as an Art Director, managing the end-to-end creative lifecycle. I bridge the gap between stakeholders and execution, guiding junior designers or developers to ensure the high-level vision is realized with pixel-perfect precision.
❋ Brand Governance & EvolutionFuture-Proofing Your Brand
The work doesn't end at hand-off. I develop comprehensive brand "bibles" and governance frameworks that empower your team to maintain consistency long-term. I also provide ongoing strategic audits to refine and evolve your identity as your business goals shift.
VitaUrth Supplements
Role: Brand Identity/Strategy, Product Positioning, GTM Messaging
Industry: Health & Wellness / Consumer Packaged Goods
VitaUrth is a plant-based supplement brand entering a highly saturated wellness market dominated by commoditized products and undifferentiated health claims.
The objective was not just to build a brand, but to establish clear branding, product positioning, define the ideal customer, and create a messaging system that could drive conversion across the customer journey.
Breakside Brewery
Brand Strategy/Social Media Positioning and Marketing/Packaging Design/Illustration:
Breakside Brewery is an award-winning craft brewery with a strong, art-driven brand identity and deep roots in the Portland community.
During the pandemic, the business faced a critical shift:
Taproom-driven revenue declined significantly
Growth depended on scaling retail distribution through canned products
The opportunity was to reposition the brand and product experience for a retail-first environment, where packaging, messaging, and shelf presence directly influence purchase decisions.
FLEXFAB
Brand Strategy/Social Media Positioning and Marketing
Industry: Fashion / Athletic Wear
Role: Art Direction, Branding
Style: Minimalist, Athletic, Lifestyle, Relatable yet Aspirational
FlexFab is a minimalist athletic wear brand designed for versatility, apparel that performs in the gym while integrating seamlessly into everyday life.